Vol III: Winter 2024 - Holiday Cheer from Southwest

One thing I have learned from creative projects is that your first idea is rarely a good one, and it's usually my third idea that is the winner. My first idea you can see at the end here, was a Southwest Christmas Card complete with desert snowman. To tie it to an airport I had this fun idea for a Flipboard style letters in Christmas colors. I built all the letters in the colors, and laid it all out, and it just looked, meh...

So I went to a strong standby, a vintage christmas card of a cowboy. I feel like this came out a lot better. Just digging around in your grandparents attic and you found this postcard from the 60's ala Marlboro Man.